Amresh Jayakumar Branding
Overview
A much needed revamp to myself, as I required a better branding and a way to market myself as a UI/UX Designer/Engineer in the current job market. With a fresh color scheme, a refined logo, and an updated brand identity, I wanted a better image that reflected my essence and values.
This strategic rebranding effort aimed to enhance my visibility and appeal in the professional arena, showcasing my evolution and commitment to excellence.
My contribution
Branding Product Design
The team
1 x Graphic Designer
Year
2024
Process
Week 1:
Day 1-2: Research and Inspiration Gathering
- I began by researching current design trends, gathering inspiration from various sources, and identifying key elements for the new brand identity.
Day 3-4: Brand Identity Development
- Using the insights from my research, I started developing the new brand identity, including color palette, typography, and initial logo concepts.
Day 5: Feedback and Iteration
- I shared the initial concepts with a select group for feedback and made necessary iterations based on their input.
Week 2:
Day 1-2: Finalizing Brand Identity
- I refined the logo and brand elements based on the feedback received, ensuring they align with the desired idea of my brand image.
Day 3-4: Collateral Design
- With the brand identity finalized, I proceeded to design collateral such as business cards, letterheads, and social media assets.
Day 5: Presentation and Delivery
- I prepared a presentation showcasing the new brand identity and prepared to post it on Behance.
Day 6-7: Final Touches and Launch Preparation
- I made final adjustments and prepared for the official launch of the new brand identity.
Outcome
The rebranding I did on myself, was a transformative process that spanned over 2 weeks. The focus was on creating a modern and impactful brand identity that resonates with my personality and values. The new color scheme and logo design were meticulously crafted to convey professionalism, creativity, and innovation.
Additionally, the overall brand look was revamped to ensure consistency across all platforms. Moving forward, the goal is to establish a strong online presence and attract more opportunities through a refreshed and cohesive brand image.