Eagles Logistics Website
Overview
Eagles Logistics is a leading logistics company in Sri Lanka, known for its extensive reach and efficient services. They are committed to providing seamless logistics solutions to their clients, ensuring timely delivery and customer satisfaction. With a strong focus on innovation and technology, Eagles Logistics has established itself as a key player in the industry. As part of their continuous improvement efforts, I collaborated with their team to enhance their website, laying the groundwork for a more streamlined and user-friendly experience.
Working closely with their management, I helped define and implement design principles that prioritize accessibility, ensuring that their services are accessible to all customers. Over a span of 3 months, I collaborated with the Managing director and my project manager to get this website off the ground.
My contribution
User research Design Build in WordPress
The team
1 x Managing Director 1 x Project Manager 1 x Product Designer
Year
2021
Process
Stage 1: Initial Planning and Research
- Duration: 2 weeks
- Objective: Gain a deep understanding of Eagles Logistics, their business goals, target audience, and competitors.
- Activities: Conduct user interviews, competitor analysis, and stakeholder meetings. Define project scope, goals, and metrics for success.
Stage 2: Design Concept Development
- Duration: 2 weeks
- Objective: Create the initial design concept for the website based on research findings and client requirements.
- Activities: Sketch wireframes, create mockups in Adobe Photoshop, and develop a visual design language using Figma. Present design concepts to the client for feedback.
Stage 3: Design System Implementation
- Duration: 2 weeks
- Objective: Develop and implement a comprehensive design system for the website to ensure consistency and scalability.
- Activities: Define typography, color palette, spacing system, grid, and button styles. Create reusable components and design patterns in Figma.
Stage 4: Development and Testing
- Duration: 2 weeks
- Objective: Develop the website using WordPress, integrating the design system and ensuring responsiveness and usability.
- Activities: Build website pages, implement design elements, and optimize for performance. Conduct user testing and gather feedback for improvements.
Stage 5: Refinement and Launch Preparation
- Duration: 2 weeks
- Objective: Refine the website based on user feedback and finalize preparations for the website launch.
- Activities: Iterate on design and functionality based on user feedback. Conduct final testing and QA checks. Prepare marketing materials and strategies for the launch.
Stage 6: Launch and Post-Launch Activities
- Duration: 2 weeks
- Objective: Launch the website and monitor its performance. Implement updates and improvements based on user feedback and analytics data.
- Activities: Monitor website traffic, user engagement, and conversion rates. Implement SEO strategies and marketing campaigns to drive traffic to the website.
Outcome
After several months of development, the Eagles Logistics website has been successfully launched. The website now serves as a central hub for clients to access information about the company's services, information regarding the company and get in touch with the team. The design system implemented ensures a consistent and user-friendly experience across all pages. User feedback has been positive, highlighting the ease of navigation and the clarity of information.