Aura Ceylon Website
Overview
Aura Ceylon is an Australian beverage company that aims to introduce the refreshing taste of king coconut, a popular drink from Sri Lanka, to the Australian market. By bottling and making it available, Aura Ceylon brings a taste of the lovely island to Australia.
What sets Aura Ceylon apart is not only their traditional king coconut drink but also their range of flavored versions. They take pride in being an organic company, ensuring that their products are not only delicious but also healthy and natural. Over a span of 7 weeks, I collaborated with the founder and my project manager to bring this project to life.
My contribution
User research Design Build in WordPress
The team
1 x Founder 1 x Project Manager 1 x Product Designer
Year
2022
Process
Week 1: Project Kickoff and Research
- Define project scope, goals, and objectives.
- Conduct market research and competitive analysis.
- Develop user personas and user journey maps.
- Create a sitemap and define website structure.
Week 2: Planning and Design
- Develop a content strategy and information architecture.
- Outline key features and functionality.
- Create wireframes and low-fidelity mockups using Figma.
- Finalize design direction with stakeholders.
Week 3: Design and Development
- Refine wireframes based on feedback.
- Develop high-fidelity mockups using Adobe Photoshop.
- Create design elements and visual assets.
- Begin front-end development in WordPress.
Week 4: Continued Development
- Implement basic functionality and navigation.
- Integrate design elements into the WordPress theme.
- Begin content creation and optimization.
Week 5: Content Integration
- Write and gather content for each page.
- Optimize content for SEO.
- Integrate content into the website.
- Conduct initial rounds of testing.
Week 6: Testing and Refinement
- Conduct usability testing with target users.
- Identify and fix any bugs or issues.
- Optimize website performance and speed.
- Ensure responsiveness across devices.
Week 7: Launch and Post-Launch Activities
- Conduct final testing and QA.
- Prepare for website launch, including domain setup and hosting.
- Launch the website and monitor for any issues.
- Implement feedback and make any necessary updates post-launch.
Outcome
After seven weeks of dedicated development, the Aura Ceylon website has been successfully launched. The website now serves as a vibrant platform for introducing the refreshing taste of king coconut to the Australian market, showcasing the unique flavors and organic nature of Aura Ceylon's beverages.
The implemented design system ensures a user-friendly experience, with intuitive navigation and visually appealing layouts. Initial feedback from users has been encouraging, highlighting the website's engaging design and informative content. Aura Ceylon can now reach a wider audience and provide a delightful taste of Sri Lanka's king coconut to customers in Australia.