PryCoin App Design
Overview
The PryCoin project aimed to create a better user experience for the mobile first approach of the PryCoin application. As this was a mobile first approach, the desire to have a functional and user-friendly mobile application was of utmost importance.
The primary goal was to improve the user experience and ensure that users understand how the application works from the get-go, which therefore maximizes the value that they get from PryCoin.
My contribution
Product Design User Research Product Strategy
The team
1 x product designer
Year
2024
Process
Problem Context
The challenge at hand is to design a compelling home tab experience for PryCoin’s early-adopters in the zero-party data space. PryCoin allows users to safely earn from their personal data, offering features such as viewing their point balance, spending points on premium brands like Apple and Spotify, and taking surveys to earn more points.
Despite the sensitive nature of the topic, the design must convey security and transparency. The solution should be mobile-first and use viable technologies available today.
The goal is to balance the set of features provided while ensuring the user feels secure and engaged. The client seeks a design that not only meets these functional requirements but also creates an engaging and secure user experience.
The Challenge
- PryCoin’s current home tab experience lacks the ability to engage early-adopters effectively. While the features are valuable, the design struggles to convey security and transparency, crucial for a topic that is traditionally invasive and taboo.
- The challenge is to redesign the home tab to create a compelling and secure user experience that encourages users to interact with features such as viewing their point balance, spending points on premium brands, and taking surveys to earn more points.
- This redesign should not only enhance user engagement but also build trust and convey PryCoin’s commitment to user privacy.
Goal
The brief is to :
- Design a solution that balances the set of features provided while conveying security and transparency.
- Create a mobile-first design using viable technologies available today.
- Increase user engagement and time spent on the home tab.
- Ensure users feel secure and comfortable using PryCoin’s platform.
- Ultimately, drive user adoption and retention in the zero-party data space.
Outcome
After several iterations, the mobile application for PryCoin achieved a well-performing baseline with the user feedback gotten from the testing phase. The foundation was set to gather valuable data, optimize the user journey, and introduce other core features. This approach ensured that the app was user-friendly and engaging, focusing on metrics such as user - friendliness, app usability, adoption of core features like data sharing and survey participation and reducing user pain points while testing the prototype of the application